Hygiene company Familia Brands focuses on eco-friendly hygiene products


46 days ago

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If you’ve finally mustered the courage and strength to start that business you’ve always wanted to pursue, especially since lockdown gave you the time and space, we are looking for you.

If you’re a Covid-preneur and we want to hear about your business!

Shoutout to YOU – the side hustle kings & queens and grind o’clock risers.

You who don’t just call Joburg home but call it Jo-hustle-burg – because like you – the city never sleeps, but always keeps dreaming. You are this city and 947 knows you never sleep on your dreams, no matter what! So whether you’ve just started businesses or a side hustle to supplement your income, you’re a Covid-preneur and we want to hear about your business!

Click here to submit your business and we could help you push your hustle… your grind, to the rest of Joburg. Every Wednesday on Fresh on 947.

Full Name: Khombisa Emanuel Mbalati
Email Address: Emanuel@familiabrands.co.za
Location: Fourways, Johannesburg
Name of Business: Familia Brands

They are a hygiene company, focused on eco-friendly hygiene products, and currently serving consumers with eco-friendly cleaning detergents. Their business idea started back in high school when Khombisa had a car wash business and decided to stop to focus on my studies. He had to think bigger on how to get back to serving consumers with hygiene services or products, then his idea of Giene-clean started. He did my research, moved to Johannesburg in 2016, and was employed in retail.

Khombisa's business only launched on the 1st July 2020 after he lost my job and was also honouring his birthday - which is on the 21st July - and didn't want to see himself as a loser and opted to use a third-party manufacturer for products until he could finance his production house. The business is currently doing well, although the challenge is that consumers still don't believe in eco-hygiene, so they are trying to spread the word - even on their flyers and social media pages.

Khombisa believes we are on the right track because whenever he talks about his products, people find it interesting and purchase one or two of them - which goes a long way.

Find out more about this incredible business initiative, get more information on them:

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