It’s Elaine’s world and we just live in it as she skyrockets to stardom in 2020


38 days ago

Image: Supplied by SONY MUSIC (SA)

At 21 years old, South African R&B singer and songwriter, Elaine, is a bonafide risk-taker and history-maker.

With her debut EP, Elements, that follows her journey through love, heartbreak and renewal, Elaine became the first independent female artist to reach #1 on the Apple Music Sub-Saharan African charts, and the EP was deservedly certified platinum not long after.

The EP's breakout single You're The One was also certified 3x platinum, enjoying airplay on The Joe Budden Podcast and Ebro in the Morning, and her follow-up sultry single and debut video for Risky has notched over 1.5 million views on YouTube.

RELATED | "Every moment we have is a big moment. I'm grateful for their support." - Elaine

As the most-streamed female artist in South Africa in 2020, Elaine cemented her status as a rising star by officially signing to Columbia Records earlier this year and being announced as Spotify's first South African RADAR artist soon after, helping her deepen her connection to new and existing global audiences.

As a home-grown talent poised to do big things on a global stage, Elaine's journey to superstardom has only just begun.

Keep up with Elaine:

Instagram | Twitter

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