Welcome to 947!
This morning, 947 revealed a new look and bold plans to takeover Joburg for the month of September.
Big September is a month- long celebration of the 947 lifestyle and includes a block party with Jozi's best DJ's; the sold out, day-long music festival: Joburg Day and international rockers, The Fray, who will be coming to Jozi for the first time, with 947.
To top it all off, the station has taken on a new look, to reflect a new brand positioning.
"We're taking fresh starts seriously this Spring," said 947 programming manager, Ravi Naidoo.
"We've shed the logo we have been using for more than a decade and have an awesome new look that tells the world what we are all about - and we are all about Joburg: the pace, the energy, the people and the places that make this city rock."
To keep things pacey and punchy, the station is also now known as 947. Short, sweet and to the point - just the way Joburgers like things.
The station's commitment to reflecting the pulse of Joburg will be evident throughout the month with a user-generated campaign that calls on the audience to share their experiences of 947 around the city.
"Show us your 947" asks for photos of creative applications of the new logo - maybe shaved into their hair? Or spraypainted onto their car? Anything goes with 947 and it could be worth R94 700 so it's up to audiences to think big.
The presenters will be getting out and about in the city to show their 947 and will also be front and centre at the unmissable parties that the station is hosting:
Block Party at Tiger Tiger on 6th September947 Joburg Day with MTN on 13th September
The Fray at The Coca-Cola Dome on 19th September
For details on Big September, or to see the new look and logo, visit www.947.co.za or download the free 947 app from Apple, Android or Blackberry appstores.