Africa’s tallest building sparkles pink to launch Brutal Fruit’s tallest bottle


76 days ago

On Wednesday, 7 April 2021, Brutal Fruit launched the Ruby Apple Spritzer 620ml Grand Luxe, the newest edition to the sophisticated Brutal Fruit family. The sparkling beverage, most loved by South African women, continues to celebrate all South African women, enabling sister squads to share in all of their wins, no matter how big or small together. For this grand milestone, the brand did not settle on turning heads, but lifting them instead! In the spirit of sisterhood and celebration, we lit the Sandton skyline pink in a first for South Africa!

On the night, Brutal Fruit kept Jozi’s eye on the sky as the entire south side (12 600 square metres) of The Leonardo Hotel in Sandton shined bright in blush-pink, for the first time ever. The larger-than-life mapping of the new Brutal Fruit 620ml Grand Luxe bottle projected across all 54 storeys of Africa’s tallest building with over 88 000 lumens being projected onto the building. That’s 234 metres of glowing beauty – an ode to women – right at the top of Jozi, just where it belongs.

Doing what no other brand has been able to do, Brutal Fruit’s Grand Luxe official launch unveiling on the full height of the building makes history.

Achieving the massive goal of making the towering structure sparkle in Brutal Fruit’s signature pink was no small feat. But, as a brand that is inspired by women and that lives to reflect that inspiration, we got innovative, thought big and showcased our market-leading abilities to introduce this product with the grandeur it deserves.

Colleen Duvenage, Marketing Director — Brutal Fruit

And, in true Spritzer fashion, we celebrated in high style at the Leonardo Hotel’s pool deck with an intimate get together with epic drone light displays atop the building. Attendees were entertained with sets from the best DJs in the country; Black Motion and DBN Gogo, a violin performance from SA’s Bubble and a show-stopping routine by synchronized swimmers taking to the pool.

The next time you and your girls want to pop the lid to celebrate your successes – big or small – do it with the new Brutal Fruit Ruby Apple Spritzer 620ml Grand Luxe and share your moment on social media using #YouBelongToCelebrate.

Just like all your special moments, it’s made to be shared, responsibly.

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